In the coming years, Google will promote sites that are optimized for mobile devices. The company wants to promote seamless user experiences, content that keeps up with technological advancements, and genuine connections. In the past, marketers have been writing content for search engines, which has degraded the quality of content in SERP. The next big SEO revolution will put genuine connections back in the spotlight. In the year 2022, Google wants to encourage genuine connections to boost rankings.
2022 will be the year in which genuine connections are encouraged
In this year’s search engine results page, searchers increasingly use AI to perform various tasks, including image search. Google has already demonstrated its capabilities with Google Lens, the default search action on Android devices. But by the end of the year, Schwartz predicts another search engine will emerge. Search engine optimization professionals need to be aware of this possibility. While the early days of SEO focused mostly on optimizing content, 2022 will see a third search option rise.
Indented results appear on 40% of SERPs.
Indented results are now showing up on an impressive percentage of SERPs. According to a recent study, indented results now appear on 40% of SERPs. They don’t replace the extended sitelinks at the top of the SERP, but they do take up valuable real estate. Additionally, they display a more diverse mix of results rather than just a handful of brand-related pages.
In July, Google began testing indented results and rolled them out in full earlier this month. According to Moz, these results appear on 40% of SERPs. They have also pushed lower-ranked pages to page 2, meaning getting ranked in the first three positions is even more critical than before. And, since they’re not completely controllable, they don’t affect click-through rates.
A major advantage of indented search results is their ability to aggregate pages that rank for the same or similar keywords. This means that a strong internal connecting strategy is essential, as many pages are related. Therefore, it is imperative to keep in mind that your pages need to be structured and answer customers’ questions to achieve the intended results. You’ll also need to ensure that the content on these pages is not duplicated, as this may lead to cannibalization.
Indentation for SERP
While indentation can improve SEO in certain instances, it can also have negative consequences. Websites that follow the best SEO practices will most likely benefit from this new feature. It will push down competitors and increase site traffic. Indented search results make it more challenging to rank for a specific term, but it will make it more difficult for low-ranking websites to gain page one. Therefore, it’s best to use an experienced SEO company to optimize your website’s content in a new way.
Indented search results result from a Google algorithm that prioritizes pages with relevant content and keywords. Google always aims to show the most relevant content first, so indented results enable Google to group similar pages in one place. Indented results are distinct from featured snippets or site links. The content of indented results is not structured data, but it can be helpful in increasing click-through rates.
Video content helps Google understand the SERP of the content.
SERP is a significant aspect of website development, and using videos is an effective way to increase your online presence. Google understands the importance of contextual content, and the use of videos helps with this. Videos can help you improve your website’s dwell time by showing your audience how your product or service works. People spend more time on a website with videos, so Google will rank your content higher when it contains them.
Another way to improve video SEO is by using keywords related to your niche and perfect SERP placement. When people search for a specific topic, they look for answers to their questions. If you have a video about a particular medical condition, it’s best to use terms related to it. For example, a video about a specific procedure may be relevant to a medical professional. Still, it’s not necessarily intended for people who don’t know much about that field.
Search Engine Friendly
Search engines can better understand the context of a video when you include subtitles. Subtitles increase viewers’ engagement by providing additional information. They also provide convenient space for links to other pages on the website. Subtitles are another way to optimize your content for search engines. Google’s technical overview of a schema for video can be found here. It’s essential to keep in mind that videos should be high-quality. Otherwise, people will not watch them.
Videos can increase your website’s visibility and conversions when properly optimized with SERP. Depending on the type of content, you can create explainer videos for a specific product or service. Studies show that 52% of customers find product videos helpful. You can also use video rich snippets to increase traffic and clicks. Your video thumbnail should summarize the content in the video and should be descriptive enough to entice viewers to click through the rest of the page.
Videos are also helpful for SEO since they earn you more relevant backlinks. Backlinks are crucial because they impact your ranking. Links account for 46% of your site’s overall ranking. For example, a medical blog linked to a product video might link to the video. A video can also boost a website’s ranking in the search results – people are more likely to click through a link to a high-quality website than those with no videos.
Content + strategic focus keywords + SERP + SEO are what separate high traffic content from bottom-of-the-barrel content.
To rank well for a particular keyword, the website needs to match the searcher’s intent. For example, a person searching for “how to build a birdhouse” is most likely browsing before deciding, rather than searching for specific information that will help them make their decision. Likewise, a person searching for “sports shoes” is likely ready to buy, rather than just looking for information. This is why content aimed at this type of search is better than content merely geared toward an audience looking for a product or service.
Search engines favor long-form content, which has more potential for generating traffic and SERP friendly. According to a Semrush study, long-form content receives more organic traffic, backlinks, and shares than short-form content. Long-form content can also answer more questions and naturally include more long-tail keywords. And because it’s longer, it has a higher chance of capturing the featured snippet, a coveted SEO feature.
Ideally, the content you publish on the web should have a primary goal and a secondary goal. The final goal of each piece should be to inform, educate, or entertain, not to sell. The KPIs for content marketing should include building remarketing audiences and email lists. Moreover, content should be structured to be read well. In addition to SEO, the author should plan the article and create a clear linking structure.
Focus on Strategy
Creating a strategy around strategic focus keywords is crucial for your content marketing. Without a solid strategy, it isn’t easy to rank on SERP. Poorly organized content makes it difficult for search engine bots to understand the author’s authority and rank the page. A content roadmap, keyword opposition, and benefits analysis are crucial to identifying valuable opportunities.
Adding your primary keyword to the URL signals relevance to Google. SEO experts argue about the effectiveness of adding a primary keyword to the URL, but it certainly won’t hurt. In fact, it has a good chance of improving your content’s ranking. So, what are you waiting for? Add some SEO strategies to your content to get it ranked higher!
Baclinko will explain a bit more about SERPs